VISUAL DESIGN

MOBILE UI

BRANDING

VISUAL DESIGN FOR WASABI

A product design project focused on enhancing visuals.

2025

YEAR

TapTap Entertainment

COMPANY

ROLE

Product Designer

PROJECT OVERVIEW

Wasabi is a fast-paced mobile party game known for its quirky humor and viral potential. I was brought on for a short-term contract to help refine the game's visual identity before a major update.

MY CONTRIBUTIONS

  • Replaced all default Apple emojis with custom Wasabi-themed artwork to create a more branded and cohesive visual experience.

  • Collaborated directly with the CEO to ensure the new visuals matched the tone and humor of the game.

  • Designed a full set of App Store screenshots that showcased gameplay highlights, improved visual storytelling, and adhered to Apple’s ASO best practices.

  • Delivered assets quickly and efficiently to meet the launch timeline.


Tools: Figma, Illustrator, Procreate

DESIGN PROCESS

  1. Alignment & Discovery

    Met with the CEO to understand the visual goals of the project—replacing Apple emojis with original Wasabi-themed artwork to create a more branded, cohesive experience. We also discussed early feedback on the existing visuals and identified areas of improvement for the first iteration.

  2. Asset Audit

    Reviewed the app’s current emoji usage and documented each instance needing replacement. Paid close attention to context, tone, and function to ensure the new artwork would seamlessly integrate.

  3. Illustration & Visual Design

    Designed custom Wasabi icons in Procreate and Figma, aiming for a style that was playful, expressive, and visually clear at small sizes. Iterated quickly with feedback to align with the app’s tone and humor.

  4. App Store Screenshots

    Worked with the CEO to identify core features to highlight. Designed a refreshed set of App Store screenshots that improved visual storytelling and adhered to ASO best practices.

VISUALS

Before & After of emoji replacements.

App Store Screenshots.

CONCLUSION & REFLECTION

Working on Wasabi challenged me to think quickly and design efficiently under tight timelines. Collaborating directly with the CEO gave me insight into rapid decision-making and the importance of aligning visual design with a product’s personality. It was rewarding to see how thoughtful visuals—from custom artwork to App Store presentation—could elevate the user’s first impression and contribute to a more cohesive brand experience. This project strengthened my ability to adapt quickly, work cross-functionally, and deliver high-impact visuals that support both user engagement and product growth.

GREAT DESIGN IS ITERATION

OF GOOD DESIGN

M. COBANLI

EMILIA

DEVELOPED/ DESIGNED BY:

EMILIA VU

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DEVELOPED/ DESIGNED BY:

EMILIA VU

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