VISUAL DESIGN
INTERVIEWS
INDUCTIVE CODING
UX & VISUALS AT FAVS HQ
A product design project focused on optimizing visuals for Favs HQ’s apps.
2024
YEAR
FAVS HQ
COMPANY
ROLE
Product Design Consultant
INTRODUCTION
Favs is on a mission to create a social network in an era where genuine friendships are overshadowed by ads, influencers, and brands. Focused on fostering real connections, Favs prioritizes helping people become better friends rather than just driving content-based engagement. To support this vision, I designed app store screenshots aimed at clearly communicating the app's purpose and capturing user interest.
MY ROLE
As a Product Design Consultant at Favs HQ, I was responsible for designing key visual assets that would resonate with potential users. Specifically, I focused on creating app store screenshots that effectively communicated the app's mission of fostering genuine connections. I collaborated with the CEO to ensure the design aligned with Favs' core values and vision. My role involved user-centered design thinking, from conceptualizing the visuals to refining them based on feedback, ultimately aiming to drive engagement and downloads.
Tools: Figma
DESIGN PROCESS
My design process began with researching app store optimization (ASO) best practices to maximize engagement and increase visibility. I analyzed competitor screenshots to identify effective storytelling techniques. Throughout the process I ensured that each design effectively communicated the app's core value. To enchance clarity and visual appeal, I focused on clean typography, high-contrast visuals, and feature highlights. Additionally, I used color, spacing, and hierarchy to improve readability.
FINAL DESIGNS
Below are the final app store screenshots designed for Favs and WYF?.
CONCLUSION & REFLECTION
Designing the app store screenshots for Favs and wyf taught me the importance of storytelling in design and how visuals can drive user engagement. By applying ASO best practices and aligning with Favs HQ’s mission, I created clear, engaging screenshots that highlight each app’s value. This experience strengthened my skills in visual hierarchy, typography, and user-focused design, reinforcing the power of thoughtful design in capturing attention.